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Tim hortons donuts9/24/2023 ![]() ![]() “There’s a high correlation between speed of service and sales,” Fulton, at RBI, said. Drive-thru times are a crucial metric at Tim Hortons. If the average time takes longer than 25 seconds, franchisees can expect a drop in sales. The standard is 25 seconds from the time a customers pulls up to pay at the window, to the time they pull away with their order. That made for slower drive-thru times - a crucial metric at Tim Hortons. “I think it became operationally very complex for our team members.” So every time they come in, you’ve got to kind of retrain them on everything that’s going,” Murray said. “A lot of our employees are students that only work one or two days a week. The new items also complicated operations in the kitchen. “I think it became a little bit confusing for our guests because there was just too much going on in the restaurant.” “We tried to be everything to everybody and you just can’t,” Murray said in an interview Tuesday. Late Tuesday, Tims announced that it was pulling the Beyond Meat burger from its menus in Ontario and B.C., killing the experiment altogether.Īlex Macedo - whose departure as Tim Hortons global president was announced this month - was a proponent of heavy experimentation, telling the Financial Post in August that his plan was to push ahead with “on-trend innovation” and be the first, or close second, to bring new products like Beyond Meat to market.īut sales suffered in Tims’ most recent quarter late last year, with the chain posting a 1.4 per cent decline in same-store sales. Tims released roughly 60 new menu options last year, more than double its usual annual rate of 20 to 30, including a much-maligned Beyond Meat burger, a crispy chicken sandwich and a Timbit meant to taste like a double-double coffee. Tuesday, Tim Hortons announced that it was pulling the Beyond Meat burger from its menus in Ontario and B.C., killing the experiment altogether. Murray said the advisory board raised concerns, for instance, about the number of menu experiments, called limited-time offers (LTOs) in fast-food industry speak. “Every single issue that could possibly be raised by (ACF) has absolutely been raised by us,” said Rick Murray, a franchisee with seven Toronto locations who chairs the advisory board. Plus, sluggish lunch sales hamper Tim Hortons growth Oreo Iced Capps just weren’t our thing.A cup half empty: Tim Hortons’ struggle to stay relevant to a new generation of Canadians.Beyond Meat tests new KFC nugget that looks and tastes more like real chicken.Beyond Meat products pulled from Tim Hortons’ Canadian restaurants.Article contentįulton said Tims’ 2020 strategy is addressing franchisee concerns, which had already been raised by the chain’s 19-member elected franchisee advisory board - the only body of franchisees that Tim Hortons officially recognizes. This advertisement has not loaded yet, but your article continues below.
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